Sony to launch 'Power of 10' in June with Salman Khan as host

MUMBAI: Sony Entertainment Television has roped in actor Salman Khan to host the local version of SPTI's game show Power of 10.

The show will launch in June and is being produced by Synergy Adlabs.

Sony will use the Indian Premier League (IPL) as the lead in for the show.

According to Sony business head Albert Almeida, the show is more inclusive and audience participatory compared to other gameshows.

Prior to the show going on air, the channel will conduct a series of polls on issues concerning the nation. It will then put these into a bank.

On being asked a question, the participant will have to figure out how the nation felt about a certain issue. For instance a participant could be asked about the percentage of Indians who felt that partition was a good thing for the country. This makes the show democratic in nature, says Almeida.

Participants can reach Rs 10 million by answering five questions on the show. Five questions to a crore will be the positioning of the show. The channel will use IPL as a platform to create awareness about this show.

Almeida adds that participants will need to have an educated stance and a decisive point of view to succeed. "If an issue affects him/her, then it is likely that the participant will answer as per the feelings. If the question pertains to an issue that is far from the individual's issue, then the participant will have to think about it."

A participant can choose to exit the show at any point of time. If the participant however carries on and answers incorectly, then the amount won is lost. In the beginning two participants face off for the right to play the game.

In the US the show airs on CBS and is hosted by Drew Carey. Each game features contestants predicting how a cross-section of Americans respond to questions covering a wide variety of topics in polls conducted by the broadcaster. The top prize is $10 million.

The show is known for its humourous and sometimes controversial questions. Carey does not know the answers and will sometimes help contestants think through questions and offer his own opinions. He also makes jokes and pokes fun at the contestants' occupations and hobbies as well as himself during the questions.

The show made 19-year-old Jamie Sadler a millionaire. He also became the youngest person to ever win $1 million on a quiz or game show.

Last year SPTI had reached agreements for local versions of the show with Nine Network in Australia, Chilevision in Chile, TF1 in France and Mega in Greece.

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